You just recently launched your business on the Web. The only problem is that not even your friends know about it. As a small enterprise that is just starting up, it is likely you don’t have a huge budget to spend on marketing and get the word out that you’re open for business. It may be a daunting task to have your business found online, but don’t worry because there are plenty of options available to you if you want your business noticed at low or no cost.
Take Advantage of Social Media
These days, small and big businesses are launching campaigns using popular social media sites, such as Facebook, Twitter, Pinterest, Google+, and more. Social media sites allow you to talk about your business or product and engage with your target customers. Make sure to post new content and regularly manage your account to keep it both informative and updated. This will allow you to develop a brand that generates loyalty and encourages traffic to your site.
Create Unique, Shareable Content
Business blogs are one of the most cost effective ways to increase organic traffic. Create informative, keyword-rich articles that can be easily searched. Google prioritizes and rewards unique and valuable content, which can help establish your company as a leader in your niche. Adding interesting videos or graphics that you can share across your social media pages is a smart idea. With hot-linked or add buttons, it becomes easy for your followers to share your contents and products in different social media platforms.
Co-market Your Business with an Established Company
Form a partnership with a recognized online company that boasts of a loyal following to increase awareness about your unique brand. Working alongside an influential business allows you to expand your reach, which may not be possible with other forms of marketing.
Stir the market by running competitions and giveaways on your website accounts and social media pages. Anything free is appreciated by everyone, whether old or potential customers. A product offered free not only intices customers to take a closer look at your website, but it also encourages new customers to consider your product.
Request Family, Friends and Colleagues to Spread the Word
You may not have many followers on social media, but the people you know may probably have lots. By asking them to follow your new business and get the word out online, the chain of awareness becomes longer as more people get to know your product. Offer rewards to people who share links to your site or products by giving them referral discounts.
The importance of the Internet on marketing and advertising for your business cannot be undervalued. It enables you to build relations with customers and increases your sales prospects without spending much. As your online business grows, so does your profit, providing you with enough funds to take bolder steps in getting your online business noticed. By using the above strategies that practically involve no cash, you can be on your way to taking a significant lead over your competitors.